About Meritxell
Meritxell Bautista.
Entrepreneur, speaker, and leading voice on courageous leadership, artificial intelligence, and female visibility.
"It's not about losing fear, it's about no longer obeying it."
About me.
Meritxell Bautista is an entrepreneur, leader, and businesswoman who has turned her experience into a transformative message: it's not about losing fear, it's about no longer obeying it.
Today she shares this perspective from business, technology, and communication to help people and organizations make decisions, take their place, and lead with greater courage in an uncertain world.
Her career connects innovation, business, artificial intelligence, communication, and female visibility, with a clear perspective: having talent isn't enough; it must be made visible, put into play, and turned into impact.
Career
Career.
Meritxell Bautista (Montcada i Reixac, 1978) is a tech entrepreneur, business founder and international keynote speaker with more than two decades of experience creating and running companies. Her work focuses on AI applied to business, digital platforms, telecommunications, investment technology and business leadership.
She is executive chair and co-founder of Manix Capital, a Manresa-based group that works as a technology builder and studio lab. From there she launches companies, designs digital products and develops in-house technology, architectures and reusable AI engines, turning real needs into scalable businesses and solutions.
Within that group she founded Xarxalia, an applied-AI company that builds agents, automations and MIA, a digital-employee solution. She co-founded Polsaas, focused on technology and investment, and leads Subastech, a platform that uses data and AI to analyse property auctions. She is also co-founder and CEO of the telecoms operator Floutel and chair of Valltech, which connects companies, industry, research centres and tech talent across the Vallès region.
In 2013 she co-founded the telecoms operator Fibracat, which she chaired, and launched Fibracat TV. She is also behind Ikonikas and co-founder of Minute 61, a project for one-of-a-kind events and experiences.
She sits on the Council of the Women, Business and Economy Observatory (ODEE) of the Barcelona Chamber of Commerce and on the advisory board of m4Social. She has written articles and columns for Forbes Women, ELLE and MetaData.
Forbes Women named her one of the 100 most influential women in Catalonia in 2025, Yo Dona (El Mundo) listed her among Spain's 500 most outstanding women in 2024, and she was selected among Catalonia's 100 leading women in ICT (100 Dones TIC Referents) in 2025 and 2026.
What drives her
What drives her.
She believes in leadership that doesn't wait for the perfect moment. She believes in the need to decide, to be visible, and to take the place that is ours. She believes that technology only makes sense if it is built with awareness, responsibility, and a human perspective.
Courage
Making decisions when everything isn't clear. Taking the step even with fear. Not letting doubt decide for us.
Technology with a critical eye
Innovation is not neutral. Artificial intelligence, data, and algorithms also reflect those who build them. That's why critical thinking, responsibility, and communication are needed.
Visibility
Talent that isn't seen doesn't transform. You have to take up space, raise your hand, position yourself, and become a reference.
Impact
Everything she does, from business to the stage, seeks the same thing: to generate movement, open conversations, and activate decisions.
Today
Today.
Today, Meritxell Bautista brings this perspective to companies, institutions, congresses, and events through keynotes, panels, and interventions that connect leadership, artificial intelligence, business, communication, and women role models.
She speaks about how to lead in uncertain environments, how to detect and communicate AI biases, and the need for more women to take the step, take up space, and become visible references in their sectors.
Through Be an Ikon S.L.U. she also develops IKONIKAS, focused on women’s visibility and leadership, and Minute 61, a social entertainment and experiences brand.
Areas of expertise
Areas of expertise.
- 01 Courageous leadership and decision-making
- 02 Artificial intelligence with a critical eye
- 03 Gender bias in AI
- 04 Female visibility in business and technology
- 05 Communication and positioning
- 06 Innovation and transformation
Recognition
Awards and recognition
- 2025The 100 most influential women in Catalonia Forbes España
- 2024Spain's 500 most outstanding women Yo Dona (El Mundo)
- 2023Creu Casas Award «Women to change the world» Institut d'Estudis Catalans
- 2022Pompeu Fabra Award, socio-economic category (Fibracat TV, which she chaired) Departament de Cultura, Generalitat de Catalunya
- 2022Oleguer Bisbal Award El Pou de la Gallina
- 2021Bcn Fem Tech Award (visibility of women in tech) Ajuntament de Barcelona
- 2021ICT Communication and Outreach Award (Fibracat TV) Nit de les Telecomunicacions i la Informàtica
- 2021Creu Casas Award honourable mention (Fibracat TV) Institut d'Estudis Catalans
- 2021FIDEM Co-responsibility Award Fundació FIDEM
- 2020IWEC Award International Women's Entrepreneurial Challenge Foundation
- 2020DonaTIC Award, Businesswoman category Generalitat de Catalunya
- 2019Climent Guitart Entrepreneurship Award (Fibracat) Premis Climent Guitart (Lloret de Mar)
- ·Talent Cambra Award Cambra de Comerç de Barcelona i Fundació Impulsa Talentum XXI
Testimonials
What they say about me
"I had the pleasure of being present during your talk, and I thought it was a 10. A powerful and well-founded message that was truly inspiring."
"She is a role model for many women and an example to follow. It is always a pleasure to listen to her and learn from her experience and generosity in sharing it."
"Your great professionalism and excellent communication skills made the presentation truly inspiring and enriching."
"Your transparency connects so deeply. I loved that 'I can't leave without saying it…' Authentic!"
"I really enjoyed your talk, especially when the topic of 'ego' came up. If we don't get more women into technology, we risk repeating history."
"Your career path and professional life make you an example and inspiration for other women."
"You inspire and motivate with your energy, positivity and warmth. Thank you!"
"Brilliant!!"
Want to bring this perspective to your event?
If you're looking for a voice with real experience, strategic vision, and capacity for impact, discover the available keynotes or request availability and pricing.